Google AdSense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.
As advertisers decide to put AdSense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?
On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.